Good thing there’s Paramount was created with a small team consisting of myself as one of the lead designers, an art director, and a copywriter. The campaign for Paramount Health Care highlights the unexpected parts of life — such as a fall from high places to the more mundane.

This project allowed for a bit of fun and we were able to convince the client to go a little bolder than they might otherwise. The billboard with the man hanging off the edge was a good example of this. It tricked more than a few people who at first glance were a bit alarmed — but hit the point home that no matter your ailment, good thing there’s Paramount!